Wondering what a beer growler filling station is anyway? The concept is simple. A growler filling station allows beer drinkers to enjoy the taste of freshly tapped draft beer without having to go to a bar. The station can house a number of different beers on tap ready to be filled by the growler.
If you were a beer retailer with a station, your customers would follow this process:
- Pick a new growler or bring one from home
- Fill it with the beer of their choice and cap it
- Bring it to the register for sealing and payment
- Enjoy their beer off premise
- Bring the beer growler back for refilling
Everyone benefits from having a beer growler filling station:
Customers may get to try new brews they have not had before. Beer fresh of the draft also tastes much more fresh. There's also an eco-friendly component to growlers. Not only do they hold the equivalent of over 5 beer bottles, but the growler can be washed and brought back to the store for a refill.
Beer Retailers who have a beer growler filling station have an opportunity to expand their offerings. Customer loyalty will also increase as patrons will return to fill their growlers again and again. Obviously this means additional revenue for the beer retailer as well.
Although there are many benefits to the growler stations, there are many challenges beer retailers face when installing and maintaining a beer growler filling station.